First of all, publish a book or write some articles regarding your field of knowledge. The Internet has made it possible for everyone to publish his or her own articles through ezines or you can distribute an ebook. Internet newsletters are another way of showing you are knowledgeable in your area. Once you create an online newsletter, you can send the link to potential and existing customers. An ongoing newsletter is a good way to keep your name in front of your customers and show your authority in your field. Press releases that end up being published can also show your authority in your business field. Send out press releases regarding your work at home business.
Creating a website to promote your work at home online business is a cheap investment to showcase your talents. Updating your site regularly with good information will keep your customers coming back. Hire a work at home freelance web designer if you are not familiar with building and maintaining websites.
Become a member of an association in your business field. Associations are great places to network and make new contacts and can also add credibility for your online work at home business. Associations are useful for keeping informed about industry news. Being active in industry associations will put your name in front of many potential clients.
Volunteer for public speaking events even if its just for a local group. Speaking in front of audiences is a great way to build your online work at home business. Likewise, teaching workshops or seminars can build your reputation as an authority on your subject area and also help you make new contacts. Potential customers will feel connected to you after hearing you speak at an event or at a workshop. These people might refer you to other potential clients as well.
Finally, online forums are another place to show your area of expertise. Answering questions about your business area can drum up customers for your online work at home business. Building a strong reputation will help build your website traffic and develop your online work at home business.