10 Steps to Etsy Success: Starting an Etsy Shop in 2021
If you’ve thought about starting a shop on Etsy but were too intimidated, think no more. Etsy is the perfect marketplace if you’re looking to start your own business and sell your products and services online. In this article, we explore how to get started selling on Etsy, what improvements sellers can make to their shops, and what should be considered before jumping into this specific market.
Regardless of what product(s) you decide to sell online, there are a few processes that must be followed in order for your shop to be successful. It’s important to choose your product(s) wisely, as well as develop a strategic plan for running your business. It’s crucial that you have a good grasp on everything from what expenses are involved with selling on Etsy (as well as what expenses aren’t), to how much work will be required on your part up front and throughout the year. Follow these steps so that your shop is profitable and successful from day one:
1. Choose your niche and product(s) wisely.
The first step in starting a business online is to choose a product or service that you’re passionate about. While it’s tempting to sell whatever you think could be a “hot item,” keep in mind that offering an unlimited number of options will only lead to confusion and overwhelm buyers. If you’re going to sell a specific type of item, make sure you have the area covered as much as possible so that customers will have no reason to be confused when looking at your products.
2. Start an “About” page for your shop
Many Etsy sellers fail because their about page doesn’t accurately represent what their shops are about. Your about page is the first page that customers will see when they come to your shop, so think carefully about how you want your business to be perceived. You can include your credentials, where you were born/raised, and anything else you think demonstrates your personality and character. Your about page is a great way to build a personal relationship with potential customers.
3. List the steps taken in order to complete an order.
Even though most Etsy sellers are small businesses, customer service is critical if you want to succeed online. This means that every time someone purchases something from your shop, they should receive a response quickly explaining how long it will take for their product(s) to be completed and shipped out. What’s more, in order to maintain a good relationship with your customer, you’ll need to keep them updated on the status of their order. There are tools available to help you manage this process if you think it might be a little overwhelming at first.
4. Start off strong from day one.
It’s important to market your shop using all possible avenues available to you, and that includes social media. While Etsy is great for selling products directly, there are a lot of other sites that can also help promote your business including Facebook, Twitter, Instagram, Pinterest, and TikTok. It’s important that you create a “brand” for yourself on all social media channels where people can find out more about both you and your product(s).
5. Keep an eye on your shop’s daily functions.
It’s inevitable that your shop will receive new customers as time goes on. With that being said, you can’t just rely on good revenue coming in to keep you afloat, so you’ll need to make sure your business is thriving every single day. The best way to do this is by getting started with a massive marketing campaign and making sure that your shop is always accessible throughout the day for potential customers.
6. Build a loyal following.
Building up a loyal following will be key if you want to succeed as an Etsy seller. Perhaps the most important thing you can do is start posting photos and updates related to your products at least once daily. Give them something to keep them coming back for more.
7. Update your listings regularly.
Part of building a loyal following is keeping them apprised of new content, so it’s important that you take this into consideration. That being said, your shop should always be updated to inform customers of new products and keep their shopping experience fresh. 8. Make sure you’re selling what your customers want, and that your listing photos and descriptions accurately depict the product the customer will receive.
9. Sell only the highest-quality products.
No one wants to buy a poorly made product and end up with a broken, or poorly crafted piece. Etsy buyers are unique because they aren’t just looking for the lowest price. they want quality craftsmanship and are willing to pay for it, but that means they expect to get what they paid for.
10. Consider offering free shipping.
Free shipping on Etsy not only gives you a boost among the competition that doesn’t offer it, but it makes your listing more visible in a sea of results. That Free Shipping tag is often the difference between someone making a purchase from your shop, or another’s. Of course, you should also make sure you are charging enough to cover your shipping costs as well!
Do you have any tips for selling on Etsy? I’d love to hear them in the comments below!
Published at Mon, 14 Jun 2021 21:56:03 -0400